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Buy Less Pay Less and gets discount

I noticed couple of items are in discount if you buy less while doing my shopping:

1. Aspuragus $4 for 2 bunches, $1.40 for one bunch
2. Carrot $1.80 for a one kg bag. If you buy individual carrot, it is $1 per kg.
3. Kitty litter $10 for a 5 kg bag; $25 for a 10 kg bag

Maybe this concept is to encourage people to buy less! I wonder if this concept will eventually happen at fabric shop :)